About Porter
Industry: Logistics
Scope:•Visual Identity System •Social Media Campaign • Digital Assets
Porter is one of India's leading logistics platforms, operating across more than 20 cities and connecting businesses and individuals with efficient goods transportation. The work covered an ongoing creative relationship spanning a series of illustration-led campaigns, each built as an interactive experience stitched directly into the Porter mobile app.
All work was developed within Porter's existing brand guidelines and visual language, adapting the style across a range of campaign briefs while keeping everything consistent with the platform's established identity.
The Fun Side of Shifting
Moving is stressful. This campaign took the opposite angle. Built as a series of mini-games inside the Porter app, The Fun Side of Shifting gave users a set of small playful interactions to enjoy while the logistics took care of themselves. Popping bubble wrap. Knocking over a castle built from cardboard cartons. Light, immediate, and deliberately silly in the best way.
The illustrations were developed to support the game mechanics, giving each interaction a visual character that felt fun and energetic. The campaign ran as a fully animated in-app experience, making it one of the more technically integrated pieces of the project
Packing Different Items
A tap-through in-app experience built around the range of goods Porter can move. The visual challenge was communicating variety clearly and engagingly across illustrations that had to be immediately readable at small sizes and across multiple in-app contexts. Each piece was designed to feel considered without slowing the user down.
Tia's Fashion In-App Campaign
A more personal campaign, following a small home based dressmaking business using Porter to reach more customers and grow beyond her immediate area. Rather than leading with the platform's capabilities, the campaign led with a person, putting a face to the kind of entrepreneur Porter exists to support and making the value of the service feel specific and human rather than transactional.
Social and Ongoing Assets
Alongside the campaign work, the ongoing brief included a regular stream of social media posts, promotional banners, and in-app graphics supporting Porter's marketing across platforms. The work had to move quickly and stay on brand across a high volume of output.
