About Porter
Industry: Logistics
Scope:•Visual Identity System •Social Media Campaign • Digital Assets
Porter is one of India’s leading tech-enabled logistics platforms, operating in over 20 cities and serving businesses and individuals with efficient goods transportation solutions.
I was brought on to elevate Porter’s brand presence through digital marketing materials, including social media campaigns, in-app graphics, and promotional banners — all aimed at creating a cohesive and engaging user experience.
The Fun Side of Shifting
For Porter’s app campaign called “The Fun Side of Shifting,” I created custom illustrations to bring an animated narrative to life. The goal was to make the shifting and moving experience feel light-hearted and engaging, easing users’ concerns and connecting emotionally through storytelling.
Packing Different Items
“Packing Different Items” was a campaign designed to educate and engage Porter’s users about the variety of goods and belongings that can be easily transported using Porter’s services. The visuals needed to be clear, friendly, and versatile for use across social media, in-app banners, and other marketing channels.
Tia's Fashion In-App Campaign
Tia’s Fashion is a small home-based dressmaking business looking to expand her reach by shipping products efficiently and reliably. This campaign focused on visually communicating how Porter’s logistics solutions empower entrepreneurs like Tia to grow their businesses without worrying about delivery challenges.
Social Media
Beyond campaign-specific work, I designed a variety of social media posts and banners to support Porter’s ongoing marketing efforts. These assets helped maintain brand consistency while promoting offers, updates, and engagement across platforms like Instagram, Facebook, and Twitter.
