IDFC Bank Animated Illustrations

A series of illustrations was created for animated videos designed to onboard new insurance customers to IDFC Bank. The aim was to make the experience feel more approachable and human by introducing a mascot character to guide users through their banking journey.

The mascot was based on a live-action actor previously featured in the bank’s campaigns. This familiar figure was reimagined as an animated character—designed to feel trustworthy and aligned with the bank’s existing branding. He became the central narrator, helping customers explore everything from basic banking services to the various types of insurance coverage available.

In addition to the mascot, a family of four was developed to represent different stages of life. Shown aging over time—from a young couple to parents and eventually to retirement—the family’s journey reflected how IDFC’s offerings could support real people through significant milestones and everyday moments alike.