About Timesaverz
Timesaverz is an on-demand home services platform offering everything from deep cleaning and pest control to appliance repair and post-party cleanup. I was brought on to help revamp their brand identity, modernize their visual language, and create a distinct, memorable online presence that could stand out in a cluttered market.
Brand Identity Refresh
The project began with a complete redesign of the Timesaverz logo, followed by the development of a new brand guideline system. I refined the color palette — grounding it in a bold dark blue and bright yellow — and selected new typography that felt more approachable yet still professional.
The goal was to strike a balance: trustworthy and service-oriented, but also energetic and friendly.
This identity update informed everything from website visuals to app interface elements, giving the brand a cleaner, more cohesive look across all platforms.
Tone & Visual Direction
The refreshed brand leaned into a tone that was smart, visual, and a little cheeky — solving real problems but never taking itself too seriously. The mix of miniature sets and bold, clean graphics made the content scroll-stopping and shareable.
Wooden Peg Doll Campaign
To bring more personality and storytelling to the brand, we developed a campaign built around hand-painted wooden peg dolls as miniature characters. These dolls were used to illustrate a wide range of everyday household problems in a playful, imaginative way — from leaky faucets to post-party messes and broken appliances.
The peg doll approach made it possible to build an entire world of miniature “home crisis” scenes that felt fresh and relatable, steering away from tired stock imagery or overly literal visuals. It gave the brand a distinct voice — one that was both creative and memorable.
Pop Culture Adaptation
One of the most unexpected strengths of the peg doll approach was its adaptability to pop culture. The dolls were reimagined as beloved Hollywood superheroes, iconic Bollywood stars, and even meme-worthy personalities — tying Timesaverz campaigns to festivals, film releases, and social trends.
This approach kept the brand fresh and culturally in-tune, allowing for smart seasonal content without straying from the core identity. It added personality, humor, and shareability, making Timesaverz feel more like a modern lifestyle brand than just a utility service.
This brand refresh, combined with the miniature campaign and pop culture twist, helped Timesaverz carve a unique identity in a space dominated by bland service visuals. The brand now had a flexible, engaging system that could scale across campaigns, content, and categories — while still keeping a warm, human face at its core.
